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View Case StudyMay 7, 2007
Beiersdorf Sells U.S. First Aid Brand Curad to Medline
Medline Industries Inc.

Beiersdorf has signed an agreement to sell its U.S. first aid brand, Curad and the associated business, to Medline Industries, Inc.

Medline, the nation's largest privately held manufacturer and distributor of medical supplies, will incorporate the Curad line into its business. "We are committed to further growing the Curad brand, while maintaining its superior quality and customer service, said Don Malin, Vice President of Retail Sales at Medline. "We look forward to staying on the forefront of first aid innovation by providing customers with the most advanced and comprehensive wound care product line." Medline is working closely with Beiersdorf to assure a smooth transition and is equipped to provide extremely high levels of service to its customers.

Beiersdorf has pursued the transaction as part of its strategy in the U.S. market, focusing the brands portfolio and putting greater emphasis on skincare under the Nivea and Eucerin brands and the Futuro business. In all other markets, Beiersdorf will continue to operate its successful first aid brands as part of the core business, under the well-known brands Hansaplast, Elastoplast and Curitas, among others.

Sawaya Segalas & Co., LLC, a leading consumer products investment banking firm advised Beiersdorf on the divestiture.

About Beiersdorf
Beiersdorf AG, headquartered in Hamburg, Germany is a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, la prairie, Juvena, Labello, 8x4, Futuro, Florena, Hansaplast/Elastoplast and Tesa, 125 years of experience in research and development, and strong international presence. For more information on Beiersdorf, visit our Web site, www.beiersdorf.com.

About Medline
Medline, headquartered in Mundelein, IL, manufactures and distributes more than 100,000 products to hospitals, extended care facilities, surgery centers, home care dealers and agencies and other markets, which amounts to $2.47 billion in sales. Meeting the highest level of national and international quality standards, Medline is FDA QSR compliant and ISO 13485 registered. Medline serves on major industry quality committees to develop guidelines and standards for medical product use, including the FDA Midwest Steering Committee, AAMI Sterilization and Packaging Committee, and various ASTM committees. For more information on Medline, visit our Web site, www.medline.com.
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