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June 14, 2017
Yes To, Inc. Receives $56 Million Minority Investment to Provide Shareholder Liquidity
BUSINESS WIRE
 

SAN FRANCISCO — Yes To, Inc., the makers of highly acclaimed natural beauty products that are stylish, fun and efficacious, announces a $56 million minority investment from Viking Global Investors LP. The Yes To board selected Viking to provide partial liquidity to existing shareholders.
 
"We welcome Viking to the Yes To shareholder group and look forward to working with them alongside existing investors including San Francisco Equity Partners and Simon Equity Partners," said Scott Potter, Yes To Board Chairman and San Francisco Equity Partners Managing Partner. "With our talented CEO Ingrid Jackel at the helm, Yes To is enjoying exceptional growth as a category leader and innovator in the natural beauty market."
 
About Yes To
Yes To, Inc. is a leader in innovative, natural beauty products that are 95% and more natural and 100% fun! The award-winning formulations are free of parabens and are made with recyclable materials. We offer nine unique collections including products for face, body, hands, hair, lips, and even men… allowing everyone to create their own natural beauty 'recipe'. We aim to inspire people to take ordinary life moments and make them extraordinary by smiling more and saying YES at least once a day. What do you say yes to?
 
Sawaya Segalas & Co., LLC has been a long-term advisor to the Board and SFEP, majority owner of Yes To, Inc. on several strategic initiatives, including the sale of a minority interest in the Company.

 
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